The Product Testing Process on the consumer-reports.co.uk Website

1. Our Team

Every article published on the consumer-reports.co.uk website is the result of collaboration among multiple specialists. Our editors have many years of experience in the cosmetics and supplement industry. Each team member has undergone rigorous training in the evaluation and verification of scientific sources. All studies cited in our texts come from recognized scientific institutions. When selecting sources, we carefully analyze the methodology, limitations, and margin of error of the studies.

2. The Process

Each ranking on our site is based on clear criteria, which we present below. Our rankings are created with the aim of providing accurate and objective information.

3. What We Focus On

The most important criterion in our rankings is the quality of the product and its composition. Next, we evaluate the products based on their primary use. For example, the ingredients in supplements for skin, hair, and nails differ from those intended for joints. We apply the same evaluation criteria to all products, which may mean that products with specific uses could rank lower in the overall ranking. We focus on aspects such as:

• Effectiveness
• Care
• Price
• Performance
• Consistency
• Design
• Ease of use
• Doses of active ingredients
• Composition, in the case of supplements: standardization, doses, and manufacturers' promises.

4. Product Selection

When creating rankings, we start with a detailed market analysis. After compiling a list of products from various brands, we select those that meet our criteria. When exceptional products appear in the ranking, we present them to the management of consumer-reports.co.uk with a proposal to include them in our store, even if they are competing products.

5. Reviews

We regularly engage testers to evaluate products and invite them to share their opinions after the recommended usage period. These opinions are analyzed by our editorial team. In the case of cosmetics, tests are shorter than with supplements, as the effects of the latter often take longer to appear, especially in cases of deficiencies. The collected opinions are averaged and considered as one of the evaluation criteria, along with the analysis of composition, price, and the actual effectiveness of the product.